A ‘lead’ is an individual or company interested in the product or service that you offer. This lead might have just come across your website or your advertising, and now they’re curious to learn more about your brand. Now, it’s your job to ‘convert’ that lead. By ‘lead conversion’ we’re simply referring to the moment the individual or company who are interested in your product or service, decide to take action and either buy something or enquire about your offering.
Podcast listening has been rising globally since the beginning of the pandemic, and more people are tuning into podcasts and gathering information through this medium every day. In 2023, there were as many as 464,7 million podcast listeners worldwide compared to 424,2 million in 2022.
A call to action is something that we have all encountered when browsing the web – it’s the message on a button or link that incites you to take an action. Whether it’s to sign up for a service, download an app, or buy a product, these are all examples of calls to action.
Currently, Instagram is the most widely used social media platform. Almost everyone using a smartphone has heard or used it. Thanks to its wide userbase, it is an ideal platform for social media marketing that lets brands showcase their products, services, and expertise to large audiences. Over the years, Instagram marketing has proven to be one of the best ways to generate more leads, gain useful market insights, and expand your customer base.
There is some amazing content on the internet that only has a handful of readers. While that might seem strange, once you understand the fundamentals of how copywriting can drive more readers to your site. If you write excellent articles that you know your target audience would love, but no traffic is coming through, the problem is likely ineffective copywriting.
Website content can come in various formats, but the ultimate goal is the same. Show off what your company can do for potential customers, highlight your knowledge in the field, and introduce your personality.
You need to ensure that any company or potential client that discovers your brand is impressed by your offering and fully understands what you can provide them with. One excellent way to do this is with high-quality video content. Video content is a perfect way to show customers what you can offer them, show off your personality, and can get used on many channels such as social media, your website home page, and your company blog.