The sales process of any business requires the generation of high-quality leads through search engine optimization (for organic leads) and other digital marketing strategies. Attracting prospects that you can nurture until they are ready to buy from you can only happen when you study and understand your target audience.
How do you stand out when there are so many other competitors? And more importantly, how do you get your app to rank high in App Store searches and make sure it matches what people are looking for.
Since it was first created in 1991, Search Engine Optimization (SEO) has been the most important part of digital marketing. SEO is the process of making changes to your site to make it easier to find. It’s one of the most important techniques for getting your content out there. Most businesses don’t use YouTube SEO because they don’t know how important it is.
Local SEO is important for small businesses because 35% of all Google searches are for local information. If your business isn’t optimized for local search, you could miss out on potential customers who search the internet with local terms to determine which products and services to buy. In short, if you want your business to stay relevant, you need local SEO.
On-page SEO is capable of helping a webpage rank high in search engines and bring in countless visitors to a website. When done correctly, on-page SEO can be a game-changer for many businesses. Therefore, this article will define on-page SEO, discuss On-Page SEO techniques for businesses, and highlight the benefits of on-page search engine optimization to your brand.
LinkedIn is a popular platform for networking and content sharing, and it’s exactly its popularity among professionals makes it another great platform to launch your PPC campaigns.
Instagram has for long become a favourite of many social media users, and a great tool for marketers to advertise on. In fact, Instagram is the 7th most visited website in the world and the 4th most used social media. This is the platform that has launched the trend of Influencer marketing, and that includes a shopping feature within the app to encourage mobile users to make purchases.
We’ll touch on specific challenges that you will likely encounter and how to minimize them shortly, but first, let’s focus on the causes of these issues. Here are four key rules to stick to with your lead generation campaign that will hopefully allow you to avoid some of these issues.
Technical SEO (Search Engine Optimization) can change the face of your business if only you give it the attention it deserves. Read this article to discover why technical SEO is vital to your business and what you need to create an effective technical SEO strategy.
Off-page SEO refers to any activity that takes place outside your website and improves your SEO rankings. It complements other SEO strategies such as local, technical, and on-page search engine optimization. Off-page SEO is the least considered of all the techniques, but it is highly effective.