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PPC Management

Tips on how to create PPC Campaigns for Instagram

Instagram has for long become a favourite of many social media users, and a great tool for marketers to advertise on. In fact, Instagram is the 7th most visited website in the world and the 4th most used social media. This is the platform that has launched the trend of Influencer marketing, and that includes a shopping feature within the app to encourage mobile users to make purchases.

How to create high-performing Google Search Ads

This blog will discuss how to create high-performing Google Search Ads. Every time you search for specific keywords online, the first results you get are an example of Google Search Ads that a company has set up to generate and convert leads. This type of pay-per-click ad uses keywords to be shown to exactly the kind of people who might be interested in what you offer.

What makes a successful PPC Campaign for Facebook?

Facebook is one of the biggest social media platforms out there, and as such, it’s also one of the most popular advertising platforms. Just in 2022, Facebook’s ad revenue worldwide was $113,6 billion. From 2017 to 2023, ad revenues grew at an average annual growth rate of 25.5%. The largest year-over-year increase was registered in 2018 when Facebook’s ad revenues soared by 37.7%.