Podcast listening has been rising globally since the beginning of the pandemic, and more people are tuning into podcasts and gathering information through this medium every day. In 2023, there were as many as 464,7 million podcast listeners worldwide compared to 424,2 million in 2022.
Website content can come in various formats, but the ultimate goal is the same. Show off what your company can do for potential customers, highlight your knowledge in the field, and introduce your personality.
You need to ensure that any company or potential client that discovers your brand is impressed by your offering and fully understands what you can provide them with. One excellent way to do this is with high-quality video content. Video content is a perfect way to show customers what you can offer them, show off your personality, and can get used on many channels such as social media, your website home page, and your company blog.