Facebook is one of the biggest social media platforms out there, and as such, it’s also one of the most popular advertising platforms. Just in 2022, Facebook’s ad revenue worldwide was $113,6 billion. From 2017 to 2023, ad revenues grew at an average annual growth rate of 25.5%. The largest year-over-year increase was registered in 2018 when Facebook’s ad revenues soared by 37.7%.
