How to create high-performing Google Search Ads
This blog will discuss how to create high-performing Google Search Ads.
Every time you search for specific keywords online, the first results you get are an example of Google Search Ads. Google Search Ads has been set up to generate and convert leads. This type of pay-per-click ad uses keywords to be shown to exactly the kind of people who might be interested in what you offer.
Why is this platform so popular? Simply because four times as many people are more likely to click on a paid search ad on Google (63%) than on any other search engine. Chances are most of your audience is on Google right now, searching for the type of product or service you offer. But when you’re limited to organic reach, even the most SEO-friendly website strategy could push you back by a few results.
Instead, Google Search Ads allow you to be visible to your audience as soon as they need you. All you have to do is create a campaign that summarizes the benefits you offer and includes keywords. Then set up your budget, and let Google do the rest. Especially since Google often delivers an 8:1 return on investment (ROI). This is the equivalent of $8 for every $1 spent. It’s the perfect formula to convert leads.
How to create Google Search Ads
When you work on creating a PPC campaign on Google, you are bidding on the keywords you have selected. The intention is to get your chosen keywords to appear first whenever people search for that word. To ensure that your Google Ads are performing well, you need to consider the following things:
The Ad Rank
A paid ad on the first position on the first page of Google has a CTR of 7.11%. However, its rank will be based on your bid amount and the relevance of your advert. You are expected to have chosen a keyword related to your business. And to use a call to action that an individual finds helpful in their search. And also to offer a good user experience on your site.
The type of match
When creating a Google Search Ad, you can choose whether you want your ad to be shown only to people who type your exact keywords. Or, you can show the ad to anyone searching for something even vaguely related to them.
Google Ads alone can reach a network of more than 2 million websites and applications. Out of there, you need to find your audience. That’s why Google allows you to choose the specific geographical location where your ad will be displayed. This significantly helps improve your ranking. Also, it ensures you’re not wasting time advertising your service or product to a part of the world that couldn’t buy it.
The ad copy
What you write for your Google Search Ad matters from the headline to the call to action. You have a limited word count and must ensure that your copy concisely highlights the benefits you offer. Also, it must encourage people to find out more. This is an extension of your website strategy; use what you learned when creating your web copy to craft effective Google Ads.
The ad extensions
Thankfully, even if you are limited in what you can do with your ad, you can try plenty of free extensions to make it stand out even more. From adding extra links highlighting more of your products or services, to adding more details about any specific promotions you’re currently running.
5 Things to do with your Google Search Ads
Research your keywords
When considering how to create high-performing Google Search Ads, it might be evident that you should take your time finding the right keywords. However, many PPC campaigns fail due to selecting broad search terms. If you show your ad to the wrong audience, you risk only wasting your budget and getting no return on your investment. Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%. Don’t miss out on these benefits by discovering exactly what your audience is searching for.
Improve your landing page
A Google Search Ad is like a business card to your company. Once it catches a person’s attention and encourages them to learn more about your brand. After you have a person’s attention, it is up to your landing page to convert them effectively. Understanding whether an ad may not work because of the wrong call to action or because your website strategy fails to deliver is essential. 80% of all companies focus on Google Ads for PPC, so you need to ensure that you offer some real value to stand out among your competitors.
Watch out for the word limit
There is nothing more disappointing than spending time and money on creating a fantastic ad, only for it to be cut off just as you were about to point out the benefits of your product or service. This is why watching out for the Google Search Ads word limit is essential. You can find a lot of online templates that allow you to preview what your ad will look like and figure out if it fits within the word limits.
If you’re not getting a good return on your ad investment, it’s always better to tweak your ad or start with a completely different one. There are no benefits to running a Google Search Ad that barely gets any clicks and doesn’t boost your online branding. That will burn through your budget and reinforces the importance of monitoring your ads’ performance.
From developing your online branding to helping you create high-performing PPC campaigns – a marketing company can help you head on the right path to achieve your business goals. If you’re confused about how to create these Google Search Ads or have been trying but with no good results, then let a team of experts take care of it. These professionals would not only help you create and set up Google ads that guarantee ROI, but they will also monitor their performance and edit them as needed to improve their results even further.