On-page SEO Techniques For Businesses
On-page SEO is capable of helping a webpage rank high in search engines and bring in countless visitors to a website. When done correctly, on-page SEO can be a game-changer for many businesses. Therefore, this article will define on-page SEO, discuss On-Page SEO techniques for businesses, and highlight the benefits of on-page search engine optimization to your brand.
What is On-page SEO
On-page SEO is the optimization of individual web pages for a particular keyword to improve search visibility and traffic. On-page SEO is also referred to as On-site SEO, and its components include HTML elements, site-architecture elements, and content elements. On-page SEO is a part of an SEO trilogy that the Google algorithm uses to rank websites. The other parts of this trilogy are technical SEO and Off-page SEO. On-page SEO techniques, alongside the other members of the trilogy, ensure that you not only have a webpage but one that is rated highly by both humans and search engines.
Benefits of On-Page SEO
There are several benefits of on-page SEO for brands and businesses. One fundamental advantage is that it helps to improve a page’s ranking on search engine results pages (SERP). This automatically leads to several other benefits for a web page, such as enhanced visibility, increased visitors to the website, and consequently increased customers or subscribers.
Best On-page SEO Techniques To Help Businesses
There are several practices that businesses and brands can exploit to improve their on-page SEO. These techniques usually function to optimize one of the three components of on-page SEO: Content elements, HTML elements, and site-architecture elements. Some top on-page SEO techniques that you can employ for your brand or business include:
Optimize Page Titles
The page titles for your website are essential elements of on-page SEO. They indicate the content of your webpage to visitors, searchers, and search engines. To optimize your page title, ensure the focus keyword is contained in the page title and incorporated naturally. Other vital practices are:
- Ensure your title is not more than 60 characters to ensure it doesn’t get cut off by Google;
- Make the title relevant to the page;
- Avoid using all capital letters.
Add Relevant Visual Content
Images are vital to break the monotony of a page for readers and make a piece much more engaging. When it comes to SEO, using images to engage readers helps to improve your website’s bounce rate and overall user experience, which helps to enhance its ranking in SERP.
However, it is important to note that the images on your website need to be optimized for SEO. For instance, alt text descriptions help search engines fully decipher your pictures, and your alt-text must always relate to the page’s content. Other best practices to keep in mind for alt-text descriptions are to keep them short (125 characters at most) and to include keywords only when it is absolutely essential.
Moreover, you must ensure your visual content are not too heavy. To ensure this, you should reduce the size of your images and use third-party platforms (like YouTube) to incorporate videos into your content.
Publish High-quality Content
The content on your website is an essential element of on-page SEO. It tells both Google and your human visitors what you intend them to see. To optimize your content, the first thing to do is research relevant keywords or topics to decide what focus keyword(s) you want your page to rank. A simple Google search lets you see your competitors’ usage and people’s search inputs, which can help you select your keyword(s). You could also make use of tools like Ubersuggest.
After this, you want to determine what audience you are creating for and what that audience wants. This helps you decide what kind of content to create and how to frame your page to appeal to that audience.
Other content best practices that are crucial to this on-page SEO technique are:
- Ensure your content is engaging and solves a problem;
- Make sure your content is one people will be motivated to link to and share;
- Write for a specific persona or audience;
- Incorporate keywords naturally into your content. Search engines hate keyword stuffing;
- Take the time to create original content. Don’t plagiarize;
- Add text elements to your non-text contents like videos and images.
Optimize Your Meta Description
Do you know that short introduction you see below a page on your search engine results page? That is a meta description. It is a short descriptive text that helps readers know what to anticipate within a page. It is meant to be framed to convince readers that clicking on the page is valuable. To optimize your meta-description, the following are important:
- Make it below 160 characters;
- Ensure that your keyword features in your meta description;
- Avoid auto-generated meta descriptions;
- Stay away from using alphanumeric characters.
Optimize Your Headers
Headers are used to divide your content, ensuring search engines and human users can distinguish different ideas and determine what is important to them and what is not. To optimize your headers, ensure you include your keywords in them but not necessarily the same keyword you used for your page’s title.
Web page content headers are divided into H1, H2, H3, H4, H5, and H6. It is important for you to structure your content properly using these headers without confusing your readers and search engines.
Incorporate Internal and External Links
This on-page SEO technique involves linking to other pages on your website and to relevant content on external websites. Internal linking is suitable for SEO since it keeps visitors on your website for a more extended period, indicating to Google that your website is valuable. Furthermore, by keeping visitors on your page, Google can crawl and index all your web pages, which may help improve your page ranking.
On the other hand, search engines love external linking because it helps them discover and crawl other web pages and connects the web pages on the internet together.
Optimize Page URL
The final SEO technique we will discuss relates to your web page’s URL. Ensure they are simple enough for your readers and search engines to understand. Other best practices include:
- Remove unnecessary words from the URL;
- Add a keyword or two;
- Make use of HTTPS where you can. Google sees secured URLs as a positive feature for websites.
On-page SEO techniques are valuable to any website that seeks to improve its visibility and ranking. The tips discussed are sure-fire ways to ensure your on-page SEO is effectively done.