The Most Popular Ways to Drive More Leads to Your Business
One of the top priorities for any business, no matter how large or small, is to generate a consistent flow of high-quality leads.
Thankfully, there are several ways that you can help increase your lead generation quickly and effectively. Ultimately you will need to find ways that drive more leads to your business without costing too much.
However, once you see a lead generation style working for your brand with a strong ROI, please don’t be scared to invest more funds into that method, as you can be confident of its success.
This article will focus on five of the most popular ways to drive more leads to your business. These options have gotten chosen due to their popularity and the fact that they can be used by businesses regardless of their size or industry.
Let’s jump right in.
First on the list is Facebook ads. Facebook ads are one of the simplest and most effective ways to drive more leads to your business.
If you are willing to pay the right amount, you will access particular targeting criteria, such as location, interests, age, etc.
To ensure your ads are as successful as possible and bring more quality leads to your business, use the following tips and tweak your ads to follow the data you receive.
- Make your ad relatable: Your Facebook ads need to be closely related to the type of content people click through to. The more confusing the journey, the more likely your leads will click off the site, assume some mistake has occurred, or, even worse, think your brand is a scam.
- Make your ad eye-catching: Use bright colours, and avoid using the Facebook colours blue and white, or your advert will get lost in the shuffle. Think about what colours your brand uses that will be eye-catching in an advert on Facebook, and use them as much as possible.
- Use “lookalike” audiences. This option tells Facebook to find similar Facebook users to your current customers, which would suggest they are likely to be potential customers. To get the ball rolling with your Facebook ad campaign, import your list of customers and select the lookalike audience option.
If you are new to Facebook Ads and want to ensure your first campaign has the best chance of success, get in touch with our team of experts.
Personalized Email Marketing
Email marketing is a fantastic way to drive leads, even more so when you personalize your emails, creating more engagement for your audience.
Utilize your email platform to its maximum by personalizing your email greeting and adding your recipient’s name.
You can pull your email database into specific lists by categories such as location, name, interests, or purchase history.
This small tweak will significantly help you increase your lead conversion while instilling brand loyalty in your existing customers.
Once you have set up your email campaigns, be sure to track your success, as this will let your test, modify, and develop them to drive even more leads from every send.
Be sure to keep an eye on which parts of the email your customers are clicking within the email.
Discounts and Coupons
Another excellent way to drive more leads to your business is through discounts and coupons. To generate more leads for your brand using this method, focus your efforts on new customer coupons.
Once you have built your coupon or discount into your backend system, the next thing to do is distribute your offer to your desired target audience. Sometimes brands forget this aspect and expect potential customers to find them independently.
Share your coupons with current and potential customers for maximum cut-through across all your marketing avenues, such as email and social media.
One significant area to add an introductory discount is on an abandoned basket email to your leads. They recently shopped on your site and found something they liked as they added it to their basket.
Content is a fantastic way to develop search engine optimization for your company website, highlight your expertise in the field, and ultimately generate more leads.
The first aspect of developing content that will help drive more leads to your business is remembering that content does not just include writing blog posts. Content should include other aspects, such as eBooks, white papers, graphics, videos, or other content.
Your content can then be gated, offering potential customers insight if they provide you with their contact information.
Finally, working collaboratively with other businesses and utilizing a referral partnership is a great way to generate more leads for your business.
Partnering with similar businesses is an excellent way for both businesses to access leads more likely to convert than cold leads.
For example, if you work if fitness footwear, partnering with another fitness brand, such as a supplements company, would be a great way to access more fitness-minded leads interested in purchasing a new pair of gym shoes.
How will you generate leads for your business?
Now you have all the tools you need to drive more leads to your business. Using these tried and tested strategies, you will see more leads head to your business and possibly even save money on wasted campaigns that are not successful.
If you need help getting your successful lead generation program up and running and you are on the hunt for marketing experts that offer guaranteed results, be sure to reach out, and we can discuss how we can help you achieve your goals!