A ‘lead’ is an individual or company interested in the product or service that you offer. This lead might have just come across your website or your advertising, and now they’re curious to learn more about your brand. Now, it’s your job to ‘convert’ that lead. By ‘lead conversion’ we’re simply referring to the moment the individual or company who are interested in your product or service, decide to take action and either buy something or enquire about your offering.
A call to action (CTA) is more than just a button or link. It’s a strategic element that can make or break your website strategy. When done correctly, it seamlessly integrates with your content, acting as a natural next step in the user journey. However, if your CTAs are confusing or overly aggressive, they can deter potential customers and undermine your marketing efforts.
By ‘branding’, we’re talking about the distinctive features that make your business stand out, and that makes it recognisable across the board. This normally refers to the way your company markets itself to the public, and by ‘online branding strategy’, we’re more specifically talking about the way your company introduces itself to potential leads on the web.
You didn’t create a site just to make it pretty, you made it with the intention of boosting your online branding and hope to convert leads. As such, you need an effective website strategy – which is simply the online master plan that helps you get closer to achieving your business goals.