If you’re a brand seeking to succeed in social media marketing, mastering Facebook marketing is instrumental. Beyond connecting with friends and family, Facebook is a great platform for people to connect with businesses, both small and big. A recent Facebook survey reveals that over two-thirds of Facebook users visit at least one local business page every day. Therefore, prospective customers are always on the lookout for brands like yours on Facebook. An effective Facebook marketing strategy is the only way to connect with such prospects.