In this blog, we talk about YouTube SEO Tips for Businesses in 2023. Since it was first created in 1991, Search Engine Optimization (SEO) has been the most important part of digital marketing. SEO is the process of making changes to your site to make it easier to find. It’s one of the most important techniques for getting your content out there. Most businesses don’t use YouTube SEO because they don’t know how important it is.
Your business’s marketing should be done wherever your target audience spends their time. With over 2 billion monthly active users, YouTube is the second most visited website on the internet. It comes just behind Google, its parent company, in terms of monthly user traffic. People watch more than a billion hours of videos on a daily basis on the video publishing platform. Meanwhile, globally, 40% of shoppers said they bought products they discovered on YouTube and 90% of people said they discover new products and brands on the platform. All these statistics mean you can’t go wrong with effective YouTube marketing as a business.