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Tag: Lead conversion

How to succeed in lead conversion in 2023

A ‘lead’ is an individual interested in the product or service that you offer. This lead might have just come across your website or your Facebook ad, and now they’re curious to learn more about your brand. Now, it’s your job to ‘convert’ that lead. By ‘lead conversion’ we’re simply referring to the moment the individuals who are interested in your product or service, decide to take action and either buy something or enquire about your offering.