Facebook is one of the biggest social media platforms out there, and as such, it’s also one of the most popular advertising platforms. Just in 2022, Facebook’s ad revenue worldwide was $113,6 billion. From 2017 to 2023, ad revenues grew at an average annual growth rate of 25.5%. The largest year-over-year increase was registered in 2018 when Facebook’s ad revenues soared by 37.7%.
If you’re a brand seeking to succeed in social media marketing, mastering Facebook marketing is instrumental. Beyond connecting with friends and family, Facebook is a great platform for people to connect with businesses, both small and big. A recent Facebook survey reveals that over two-thirds of Facebook users visit at least one local business page every day. Therefore, prospective customers are always on the lookout for brands like yours on Facebook. An effective Facebook marketing strategy is the only way to connect with such prospects.