How To Become Successful On TikTok With Your Marketing
TikTok is a video-focused social media platform that allows you to create, share, and discover short videos with people.
Today, the TikTok app is highly-rated, particularly among younger Millennials and Generation Z.
The social platform comes with cool features and a vast music library to allow TikTok users to create short videos for up to 10 minutes.
TikTok Versus Other Social Media Platforms
According to Statista, TikTok is the sixth most used social network worldwide as of January 2023, with over 1 billion monthly active users.
Recent Upfluence data also shows that the platform has higher social media engagement rates per post than other video platforms like Instagram and YouTube.
With the introduction of TikTok for Business in 2020, the video platform has provided business opportunities for business owners.
Thus, TikTok for Business is now an ideal advertising platform, especially for small businesses, with the magnitude to reach an audience of billions.
This newly introduced feature on TikTok helps build your overall brand awareness and lets you grow a business online at next to zero cost.
If you’re considering using TikTok as a marketing tool to boost your business, you need to learn how to do it better. To help you become successful in your TikTok marketing campaigns, we’ve developed these proven TikTok marketing tips for you.
TikTok Marketing Strategy for Businesses
The aim of using TikTok for Business is to generate massive leads for your business using its many features and leveraging its large user base. To make it on TikTok as a business owner, you need to understand TikTok advertising and the target audience ideal for your brand through an excellent TikTok marketing strategy. Just below is a step-by-step guide on how to succeed on TikTok with your marketing:
Step 1: Create A TikTok For Business Account
If you don’t have an existing TikTok business account, start by setting up a personal TikTok account.
Then switch to a Business Account during the setup process.
This is simple to do, and you can complete your account setup in just a few minutes.
However, you only need to switch your account to a Business Account if you’re already a TikTok user.
Business accounts switch-over takes lesser time to do.
Read up the 5 quick and easy ideas to get started on TikTok for small businesses on their website.
Step 2: Develop A Rock-Solid TikTok Business Strategy
Once you have your TikTok Business Account set up, it’s time to begin the actual game.
TikTok is known to come with its own full unique features and algorithm that’s entirely different from other video platforms.
Marketing successfully on this platform requires a clear understanding of the following:
- The TikTok platform itself (get to know the TikTok app inside and out and familiarize yourself with its fantastic features: editing, filters, and effects)
- The TikTok Algorithm (how TikTok works in ranking and distributing your video content )
- Your industry key players or rising TikTok stars (they are known as TikTok influencers)
- Your target customer or ideal audience (get a good grasp on whom you’re creating content for)
- Your brand’s competitors (spy on your niche competitors to know what’s working for them that you’re not doing with your shared audiences)
- Your business set goals and objectives (that is, what you hope to achieve on TikTok for Business platform)
- How to use the TikTok marketing calendar (this allows you to schedule your TikTok posts, even in advance)
There’s a lot to learn from each of the above-bulleted points.
Take your time with each point and read up on them one after the other for better comprehension.
Once you’ve developed an in-depth understanding of the points listed above, you can begin your TikTok Business strategy in real time.
Read up on how to start advertising on TikTok For Business here.
Step 3: Optimize Your TikTok For Business Profile
See your TikTok profile as a chance to create the first impression for your digital campaign, so try to get this section right. Your profile should be catchy, stand out, and reflect what your brand stands for.
The most important thing on your profile is your profile photo. Add a high-quality profile photo or logo that embodies what your brand, of course, should look good.
The next thing is to update your bio. Ensure to write a business bio that provides a glimpse of what your business is about to your audiences.
TikTok only reserves 80 characters for this purpose.
Ideally, your bio should be short, catchy, and have a clear CTA. You may consider including an emoji in your bio to add personality to your brand and save on the limited character count.
Finally, it would be best if you chose your URL wisely.
Focus on your URL and explore it to achieve your strategic business goals.
You can use your URL to drive more traffic to your eCommerce page, or your specific landing page, or direct your audience to your other social accounts or blogs to read your blog posts.
Step 4: Create Content That Your Audience Will Watch
TikTok community or TikTok users love new or existing content that educates and informs without the element of entertainment missing out.
Your success with your TikTok marketing lies in the kind of content you post on your business account.
Great content helps keep the audience more engaged, and it’s the best way to get more sweet views and followers on the platform.
Learn to consistently post meaningful content that adds value to your brand and your target audiences at the same time.
Periodic posting of exciting content can help you grow followers, rapidly build authority within your niche, and win your target audience’s trust.
Once you’ve become an authority within your industry and gained your target audiences’ confidence to a great degree, it becomes easier to advertise your brand and make sales.
Here are some of the lifehack tips to keep in mind while creating valuable content for your target audience:
Create high-quality videos
Always post videos of super-duper quality. Your content has to be excellent in terms of sound and video quality. Your audiences will not find low-quality videos enjoyable, even if they are trending videos with great content.
Use trending hashtags to become successful on Tiktok
TikTok hashtags are gold mines for TikTok business marketing. Hashtags help enhance your content searchability and discoverability via search. Using trending hashtags in your content will let the TikTok algorithm find your content easily for better ranking and distribution to your target customers.
Click here to discover trending TikTok hashtags for user-generated content.
Audiences tend to enjoy tutorials, how-to videos, and educational content in their specific field. Use the TikTok @mentions feature (e.g., @marketingtips) to educate your audiences in their feed and keep them hooked to your content.
Use the #duet feature
The TikTok duets feature allows you to team up with other TikTok creators. This particular feature lets you post your content alongside another TikTok influencer marketing video. This way, you get to increase the reach of your content and get blessed with higher engagement on the TikTok channel.
Step 5: Look Into Your TikTok Analytics
It’s good to check and monitor your progress on TikTok for Business. That way, you can see the performance of your marketing strategy, gain valuable audience insights, and know the specific metric to improve on.
TikTok analytics tool gives you access to meaningful statistics about your audience demographics, engagement, content performance, and branded hashtag challenge. You can leverage these in-depth metrics to fine-tune your future content and improve the success of your marketing on TikTok.
Marketing is crucial to any business’s success. TikTok for Business offers credible exposure for businesses, which is something required of a great advertising platform.
With a rock-solid game plan, entrepreneurs and business owners can become successful with their digital marketing on this channel and gain access to a broader audience.
If you’re determined to succeed with your TikTok marketing, the above marketing strategy can help you achieve that objective.