Technical SEO Techniques For Businesses in 2025

In this blog, we discuss Technical SEO Techniques For Businesses in 2025.

Technical SEO (Search Engine Optimisation) has the power to transform your business when given the proper focus it requires. Where competition is fierce and search engine algorithms continually evolve, embracing technical SEO is more important than ever.

This blog will explain why technical SEO is crucial for your business growth and outline the steps needed to build a successful technical SEO strategy.

Don’t miss out on the opportunities that effective technical SEO can offer!

Why is technical SEO important for your business?

Technical SEO is one of the three pillars of search engine optimisation, alongside on-page SEO and off-page SEO. Many business owners invest in content and links, but often neglect technical SEO due to its perceived complexity. But in 2025, ignoring technical SEO is a mistake that can cost your business valuable traffic and leads.

Technical SEO is all about making your website easy for search engines to crawl, understand, and index. A technically sound site helps search engines find, understand, and display your content to the right audience. This means your business stands a much better chance of appearing in search results when potential customers are looking for your products or services.

Websites that get technical SEO right consistently see more organic traffic, higher-quality leads, and better conversion rates. Search engines reward sites that load quickly, work well on mobile, and are free from errors or confusing structures. Even great content won’t rank well if your site is slow, has broken links, or is unreadable by search engines.

In short, technical SEO is not just for big brands or tech companies. It’s essential for any business aiming to be found online, attract customers, and grow in today’s competitive landscape. Paying attention to the technical foundations of your site is one of the smartest moves you can make for your business in 2025.

How to Create an Effective Technical SEO Strategy for Your Business

Now that you understand the significance of technical SEO, it’s time to move forward by developing a solid technical SEO strategy.

To do this effectively, you’ll want to conduct a technical SEO audit.

Tools such as Google Search Console and SEMRush are essential for this process. These tools allow you to assess your website’s strengths and weaknesses.

Technical SEO plays a vital role in:

• crafting actionable plans that give you an edge over your competitors;
• identifying growth opportunities on your site;
• uncovering and fixing areas where users might leave your site, and
• creating a better experience for your visitors.

Without further ado, below are eight technical SEO tips to enhance your site’s organic traffic in 2025.

1. Apply SSL

SSL, or Secure Sockets Layer, is a standard security technology that encrypts the connection between your website’s server and your visitors’ browsers. This encryption protects data in transit, preventing others from reading or tampering with sensitive information between your site and users. Where data privacy is a top concern, SSL is not just a “nice-to-have” – it’s a must.

You can always spot a secure website by its URL. If your site address starts with “HTTPS” (HyperText Transfer Protocol Secure), you’re using SSL. If it starts with “HTTP” (without the “S”), your site is not secure. Google and other search engines have made it clear: they prefer HTTPS sites over HTTP. In fact, since 2020, browsers like Google Chrome have flagged non-HTTPS sites as “Not Secure”. This warning can deter customers and harm your reputation.

SSL is now a ranking factor in Google’s algorithm. This means that, all things being equal, a secure site will rank higher than a non-secure one. Search engines want to send users to websites that are safe and trustworthy, so having SSL in place signals that you take security seriously.

Getting SSL set up is much easier than it used to be. Most reputable website builders and hosting platforms now include SSL certificates as a standard, so you might just need to activate it in your settings. If you’re running a custom site, your web developer or IT team can install an SSL certificate for you. Once active, the padlock icon reassures visitors and signals to search engines that your site is secure and current.

In short, if you want your business to be trusted by users and favoured by Google in 2025, SSL is non-negotiable. Make sure your site is secure, and you’ll be a step ahead in both SEO and customer confidence.

2. Improve your site speed

Website speed is now one of the most important factors for both search engines and users. In 2025, people expect websites to load instantly. If your site drags its feet, you’ll lose visitors before they even see your content.

The numbers say it all: if your page load time jumps from one to three seconds, the chance of someone leaving rises by 32%. Stretch that to ten seconds, and the bounce rate soars by 123%. A slow site frustrates users and tells Google your page underperforms—hurting your rankings as a result.

The good news?

Even small improvements in speed can make a big difference. Faster sites keep people engaged, lower bounce rates, and help boost your conversion rates. Plus, Google rewards speedy sites with better search visibility.

Here’s how you can make your website lightning-fast in 2025:

• Choose a modern hosting provider: Go for a host that offers SSD or NVMe storage, supports HTTP/3, and has built-in server-level caching. These features cut down on delays and help your site handle more visitors without slowing down.
• Use a reliable DNS provider: A fast DNS service helps browsers find your site quickly, shaving precious milliseconds off load times.
• Cut down on HTTP requests: Limit the number of plugins and third-party scripts you use. Every extra request adds to your load time, so only keep what’s essential.
• Consolidate your CSS: Stick to a single, external Cascading Style Sheet instead of using multiple files or inline CSS. This reduces the number of files your site needs to load.
• Optimise and compress images: Use next-gen formats like WebP or AVIF, and always compress images before uploading. Responsive images (srcset) make sure the right size loads for each device, saving bandwidth and speeding up your site.
• Compress your pages: Enable Gzip or Brotli compression to shrink your HTML, CSS, and JavaScript files. Smaller files mean faster downloads.
• Minify your code: Remove unnecessary spaces, comments, and line breaks in your HTML, CSS, and JavaScript.
• Leverage browser caching and a CDN: Set up browser caching so returning visitors don’t have to reload every asset. A Content Delivery Network (CDN) stores copies of your site around the world, letting users download files from a server close to them. This is especially important if you have a global audience.
• Optimise fonts and videos: Host fonts locally, preload key fonts, and avoid loading unnecessary styles or weights. For videos, use lazy-loading and avoid auto-play in high definition above the fold.
• Update your backend technology: If you’re using PHP, make sure you’re on version 7 or above for better speed and security. Keep your plugins and CMS up to date to avoid slowdowns from outdated software.

Every second counts. By following these steps, you’ll not only keep visitors on your site longer but also give Google more reasons to rank your business higher in search results. Fast sites win, both with users and search engines.

3. Make sure your website is mobile-friendly

Mobile-friendliness is no longer a bonus-it’s a baseline requirement for any business website in 2025. With most users now searching and browsing on their phones, Google and other search engines have shifted to mobile-first indexing. Google views your site through the eyes of a mobile user. Your rankings depend on how well it performs on smaller screens.

If your website design is responsive, it automatically adapts to different screen sizes, making reading and using your site easy on any device, whether it’s a desktop, tablet, Android, or iPhone. A truly responsive site ensures consistent content, layout, and features, delivering a smooth experience across all devices.

But mobile-friendliness is about more than just shrinking your layout. It’s about creating a clean, simple structure that works for people on the go.

Here are some practical ways to make your site truly mobile-friendly in 2025:

• Use a responsive design: Build your site so it adjusts automatically to any screen size. Modern frameworks like Bootstrap or CSS Grid make this easier than ever.
• Simplify your navigation: Keep menus short, ideally four to eight items for mobile. Swap out the “Home” tab for a clickable logo that takes users back to your main page.
• Make buttons and links finger-friendly: Use large, well-spaced buttons (at least 48×48 pixels) so users can tap easily without frustration.
• Optimise images and media: Compress images, use next-gen formats like WebP, and set up lazy loading for videos and big graphics. This keeps your mobile pages light and fast.
• Avoid intrusive pop-ups: Pop-ups can be hard to close on mobile and often lead to high bounce rates. Keep them to a minimum or use banners that are easy to dismiss.
• Test on real devices: Don’t just rely on emulators. Check your site on actual phones and tablets to spot issues with layout, buttons, or forms.
• Prioritise fast load times: Mobile users are even less patient than desktop users. Every second counts, so combine files, minimise custom fonts, and use a CDN to speed up delivery.
• Design for both portrait and landscape: Make sure your site looks good and works smoothly whether the device is held vertically or horizontally.

Remember, Google’s algorithm now treats mobile performance as a key ranking factor. If your site isn’t mobile-friendly, you lose visitors, miss search traffic, and fall behind competitors.

A mobile-friendly website is about delivering a smooth, frustration-free experience to every visitor, no matter how they reach you. Get this right, and you’ll keep users engaged, boost your rankings, and set your business up for success.

4. Fix duplicate content issues

Duplicate content is a common technical SEO problem that can seriously hold back your website’s performance in 2025. When two or more pages on your site have similar or identical content, search engines like Google get confused. They Search may struggle to choose a version, causing your pages to compete or fail to rank well. This confusion can lead to lower rankings, a drop in organic traffic, and missed business opportunities.

It’s easier than you might think to end up with duplicate content. Common causes include product pages with similar descriptions, blog posts that are only slightly different, or the same content appearing under different URLs (such as with and without “www” or with different tracking parameters). Even content management systems can accidentally create multiple versions of the same page.

To stay on top of this, start by running a site audit using a tool like SEMrush’s Site Audit or Google Search Console. These tools will flag any duplicate content issues and show you exactly where they’re happening on your site.

Once you’ve identified the problem pages, there are a few steps you can take to fix them:

• Rewrite and improve content: Where possible, create unique, high-quality content for each page. Make sure every page has a clear purpose and offers something different to users.
• Use canonical tags: Add a canonical link element (rel= “canonical”) to your pages. This tells search engines which version of a page you want to be considered the “main” one, helping them consolidate ranking signals and avoid confusion. For example, if you have two similar product pages, you can set one as the canonical version so Google knows which to prioritise in search results.
• Set up 301 redirects: If you have duplicate pages that don’t need to exist separately, use 301 redirects to send users and search engines to the preferred version. This is especially useful if you’ve merged old content or changed your site’s structure.
• Be careful with URL parameters: Sometimes, tracking codes or filters can create multiple URLs for the same content. Use Google Search Console’s URL Parameters tool to let Google know how to handle these variations.
• Check your internal linking: Make sure your internal links always point to the canonical version of each page, rather than spreading authority across duplicates.

Cleaning up duplicate content not only helps your rankings but also makes your site easier for users to browse. When every page is unique and purposeful, people are more likely to find what they need, and search engines are more likely to reward you with higher visibility.

If you’re not sure where to start, run a full audit and fix the biggest duplicate issues first. Over time, using unique content and canonical tags feels natural, and your improved SEO results will reflect that effort.

5. Eliminate 404s or Broken links and pages

Broken links and 404 errors are a real headache for both your users and search engines. If someone clicks a link on your site and lands on a “404 Not Found” page, it’s a poor experience that can quickly send them elsewhere. For search engines, broken pages act as dead ends, making it harder for them to crawl your website and understand your content. Over time, too many 404s can drag down your rankings and make your site look neglected.

These errors often pop up when you move from old URLs to new ones, update your site structure, or simply unpublish outdated pages. Sometimes, a simple typo in a link can create a problem. No matter how they happen, it’s important to catch and fix them fast.

To keep your site in top shape, use reliable webmaster tools like SEMrush and Google Search Console to scan for broken links and missing pages. These tools will flag any 404 errors and show you exactly where they’re hiding. Once you spot a broken link or page, don’t just leave it hanging. The best fix is to set up a 301 redirect from the old, broken URL to the most relevant new page. This way, anyone who lands on the old link is automatically sent to the right place, and you keep the value of any links pointing to that page.

Here’s how to stay on top of 404s and broken links in 2025:

• Run regular site audits: Schedule monthly or quarterly scans with tools like SEMrush or Google Search Console to catch new errors as soon as they appear.
• Redirect wisely: Always use 301 redirects for pages you’ve removed or moved. This preserves your site’s authority and keeps users happy.
• Update internal links: If you change a URL or delete a page, update all your internal links to point to the correct destination.
• Customise your 404 page: Even with the best efforts, some users may still hit a 404. Design a helpful, branded 404 page that guides them back to useful content or your homepage.
• Monitor external links: If other sites are linking to pages you’ve deleted, reach out and ask them to update their links, or keep the redirect in place.

Fixing broken links and eliminating 404 errors isn’t just about tidying up. It’s about protecting your site’s reputation, keeping users engaged, and giving search engines a clear path through your content. Make this a regular part of your technical SEO routine, and you’ll see the benefits in both rankings and user satisfaction.

6. Disavow toxic links

Backlinks can be a powerful asset for your website’s SEO, but not all links are created equal. In 2025, Google and other search engines are sharper than ever at spotting the difference between high-quality backlinks and those that could harm your site. While trustworthy links from respected sites can boost your rankings, toxic links from spammy, irrelevant, or suspicious sources can drag you down.

Toxic backlinks often come from link farms, shady directories, or sites that have nothing to do with your industry. Sometimes, they appear because of negative SEO attacks or careless link-building in the past. If left unchecked, these harmful links can trigger penalties, lower your rankings, or even get your site removed from search results altogether.

That’s why it’s vital to keep a close eye on your backlink profile. Start by running regular checks using tools like Google Search Console, SEMrush, or Ahrefs. These platforms will help you spot any suspicious or low-quality links pointing to your site. Look for links from unrelated websites, sites with thin or duplicate content, or domains that have been flagged for spam.

Once you’ve identified toxic backlinks, the next step is to disavow them. Disavowing tells Google that you don’t want these specific links to be considered when assessing your site.

Here’s how to do it:

• Compile a list of toxic links: Gather the URLs or domains you want to disavow.
• Create a disavow file: List the links using the correct format (one per line, with “domain:” before any whole domains).
• Submit the file to Google: Use the Disavow Links tool in Google Search Console to upload your file.

It’s important to be cautious. Only disavow links that you’re certain are toxic, as removing good backlinks can hurt your SEO. If possible, reach out to the site owner and ask for the link to be removed before resorting to disavowal.

Regularly reviewing and cleaning up your backlink profile is a smart habit for any business. By keeping toxic links at bay, you protect your website’s reputation, maintain your rankings, and show search engines that your site is trustworthy and relevant. In the ever-changing world of SEO, this kind of proactive housekeeping can make all the difference.

7. Create an XML sitemap

An XML sitemap is a powerful tool for any business looking to boost its technical SEO in 2025. Think of it as a roadmap for search engines like Google and Bing, showing them exactly where to find every important page on your website. With search engines constantly updating how they crawl and index content, having a well-structured XML sitemap is more important than ever for both small businesses and large corporations.

Your XML sitemap does more than just list your URLs. It gives search engines extra information about each page, including how often it’s updated, when it was last changed, and how important it is compared to other pages on your site. This helps search engines prioritise new content, spot updates quickly, and avoid missing key pages that might otherwise get buried.

Here’s what a good XML sitemap should do for your business in 2025:

• List every critical page: Include all your main pages, product listings, blog posts, and landing pages. Leave out duplicate, thin, or irrelevant pages to keep your sitemap clean and focused.
• Provide update details: Let search engines know how frequently each page changes. For example, your homepage might update daily, while your About Us page changes less often.
• Show page priority: Use the priority setting to highlight your most important pages. This helps search engines understand which content matters most for your business.
• Record last modified dates: Each entry should include the last time the page was updated. This prompts search engines to revisit and re-crawl content when you make changes.
• Support multimedia and news content: If you publish videos, images, or news articles, add extra tags to help search engines index this content more effectively.

To get started, use your CMS or a dedicated SEO tool to generate an XML sitemap automatically. Platforms like WordPress, Shopify, and BigCommerce all offer plugins or built-in features for this. Once your sitemap is ready, submit it in Google Search Console and Bing Webmaster Tools to make sure it’s being read and used.

Keep your XML sitemap up to date. Every time you add or remove a page, your sitemap should reflect those changes. Regularly check for errors or outdated links, as a clean sitemap helps search engines trust and understand your site better.

By giving search engines a clear, up-to-date map of your website, you make it easier for them to crawl, index, and rank your content. This means better visibility, more organic traffic, and a stronger foundation for your business’s online growth.

8. Add structured data markup to your site

Structured data markup is a game-changer for technical SEO in 2025. It gives search engines extra context about your content, making it easier for them to understand what each page is about. When you add structured data to your website, you’re essentially speaking Google’s language, helping your business stand out in search results and attracting more clicks from the right audience.

Structured data is code (often in JSON-LD format) that you add to your site’s HTML. It tells search engines if your page is a product, a blog post, an event, a review, or something else entirely. This extra information can unlock rich results in Google, such as star ratings, product prices, FAQS, and even images, right on the search results page. These eye-catching features can boost your click-through rate and drive more targeted traffic to your site.

Adding structured data isn’t just about getting fancy search results. It also helps search engines index your pages more accurately, which means your content is more likely to show up for the right searches.

For example, if you run an online shop, structured data can highlight your products, prices, and availability directly in the search results. If you publish articles, it can help Google feature your content in news carousels or “People Also Ask” boxes.

Here’s how to make structured data work for your business in 2025:

• Start with your most important pages: Add structured data to your homepage, product pages, articles, and any other content you want to highlight in search.
• Use the right schema types: Choose schema types that match your content, such as Product, Article, Event, Review, or FAQ. The Schema.org library provides a full list of options.
• Test your markup: Use Google’s Rich Results Test or the Schema Markup Validator to check your code and make sure search engines can read it correctly.
• Keep it updated: As you add new products, publish fresh content, or update your site, make sure your structured data stays accurate and current.
• Monitor your results: Track your rich results in Google Search Console to see how your structured data is performing and spot any issues early.

Structured data is no longer optional if you want to compete in search in 2025. It’s a direct line to better visibility, improved click-through rates, and a stronger presence in Google’s ever-evolving results pages. By making your site’s content clearer to search engines, you make it easier for your ideal customers to find you, and that’s what technical SEO is all about.

Final Words

As a business owner in 2025, technical SEO is not just an option; it’s a necessity if you want your company to be found, trusted, and chosen online. You can have the best products or services, but if your potential customers can’t find you in search results, you’re leaving money on the table. Prioritising technical SEO gives your business the best chance to stand out, attract new visitors, and convert interest into sales.

Getting technical SEO right does require time, effort, and a bit of investment. It’s not just about ticking boxes or following a checklist. You need to combine

Off-Page SEO (like building high-quality backlinks), On-Page SEO (optimising your content and keywords), and Technical SEO (fixing site speed, mobile-friendliness, structured data, and more) for a complete strategy that delivers results.

While technical SEO can feel demanding, it’s often the game-changer that separates top-performing businesses from the rest. The technical side is what allows your content and marketing to shine, making your site faster, safer, easier to use, and more visible to Google and your customers.

Don’t overlook these technical foundations. If you get them right, you’ll draw more attention to your offers, build trust with your audience, and ultimately make more sales. If you’re ready to take your SEO to the next level or want expert support, Contentas Marketing is here to help you every step of the way.