App Store Optimization Tips To Generate Leads

About 3 billion android smartphone users around the world, and these numbers are growing every year. There are more than 2 million apps in the Apple App Store and more than 2.6 million Android apps in the Google Play store. These are huge and mind-boggling figures if you’re a developer trying to get your app known.

How do you stand out when there are so many other competitors? And more importantly, how do you get your app to rank high in App Store searches and make sure it matches what people are looking for?

The key is to use strong App Store Optimization strategies for both iOS App Store and Google Play. An App Store Optimization strategy will help your mobile app rank high in the App Stores and be seen by more potential users and fans.

This app store optimization guide talks about everything you need to know about app store optimization and the best app store optimization tips to help you generate more leads.

What is App Store Optimization?

App store optimization, also known as app store SEO, is the process of making apps more visible in app stores and increasing the number of downloads they get. Google Play for Android and App Store for iOS are the two biggest app stores. App Store optimization also focuses on click-through rate, which is the number of people who click on a search result in the app store (CTR). This means that once people find your app store listing, you have to get them to click on it. You can do this by making sure your app’s name, title, icon, screenshots, and rating are all as good as they can be.

App developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results, just like internet marketers use Search Engine Optimization, or SEO, to get their web pages to rank high in Google’s search results. It could be thought of as App Store SEO. Unfortunately, the real algorithms for ranking in Apple’s App Store and the Google Play Store for Android apps are not known, and they change often. The same is true for the real algorithms for SEO. But we do know that some things have a bigger effect on your App Store ranking than others.

Using these App Store Optimization tips, your app could get a higher ranking, be seen by more people, and be downloaded more.

Best App Store Optimization Tips

Here are eleven important steps you should take to improve your ASO in both the Apple App Store and Google Play:

Set up a clear strategy for app store optimization

Set up a clear strategy for app store optimization The first thing you need to do is to establish a clear app store optimization strategy. Find out about your target market and do your research. It’s important to know your target audience and users so you can use what you learn to make your app information better. What app keywords do they use to find apps that are similar to yours? In what language do they speak? You can move on to the next step once you have this information.

Make sure your app has the right name

The name of your app is the first thing that users see. That’s why it’s important to pick a good name for your app. Make sure that your App Title is easy to read, relevant to your app, and unique. If the name is fascinating, people will remember it, which will make your app more well-known. Don’t forget to think about the number of characters when coming up with the right name.

At the moment, the Google Play Store gives you 30 characters, and the Apple App Store gives you 30 characters. Furthermore, adding app keywords in the app name has a stronger ranking weight.  After the brand name, you can put your main keywords.

Tips for choosing the right name for your app

  • It should be easy to read
  • Relevant to your app unique
  • 30 characters long on both the Apple app store and Google Play
  • Using popular keywords like download now, top, new, free, and best are all prohibited on Google Play.

Use keywords wisely

Keywords are an important part of app store optimization aso and app store ranking, just like they are in Search engine optimization SEO. Just like with app titles, how you should handle app keywords varies from the Apple App Store to Google Play. Apple only lets you use 100 characters for all of your keywords, so it’s clear that you have to choose carefully. It should go without saying that you should get as close to 100 characters as possible. On the other hand, Google Play doesn’t have a keyword field. The app description is searchable, and you have 4000 characters to work with.

Put your most important keywords five times in the description for the best App Store Optimization. But don’t go overboard. Keyword stuffing will get your app penalized, just like keyword stuffing on a website will get your website penalized by Google, which will cause your ranking to drop. There’s a fine line between optimizing your app description and stuffing it with keywords. The key is to make sure it reads well and makes sense to a person, not just to the App Store’s algorithm.

Research on keywords

Before you publish your app with the keywords you’ve chosen, you should do some research to find out about the traffic, difficulty, and demand for those keywords and how many apps are already using them. Some App Store Optimization tools, like MobileDevHQ and TheTool, can help you find the best App Store keywords for your app. Make sure that your app’s title and description have a few keywords.

Write your app description

Your app description is like the home page of your website It’s an important component of your app’s metadata. It tells people what your app is all about and shows them what its main features are. The App Description is important for the users and the ranking algorithm used by app stores. It’s important for Google Play in particular. Google looks at the description as one of the main places to find the keywords that it will use to rank your app. This doesn’t mean you can just put all your keywords in the description and wait for the magic to happen. Try to use your keywords in a way that sounds natural. So, your description will be both interesting to the reader and useful for the algorithm.

Your description should be clear, full of useful information, and easy to understand. You can use bullet points and emojis to make your writing more interesting. Just remember that the description can only have up to 4000 characters in both stores.

Use A/B testing to find the right app icon

Now that you know the basic factors that get your app noticed, it’s time to look at the other factors: the visuals or creative assets. Your app icon is what gets a lot of attention and can be one of the main reasons people click on a search result. It’s another important part of App Store Optimization. Think about what your app is about and how you can represent it visually when making your app icon. If your app or game is fun, it should show in the icon.

Look at the creatives of your competitors in each localization. Look more closely at how they use different colours, images, and screenshots to make their app store look good.

A/B testing is a great way to find out what really works for the target audience you want to reach. The idea is to make more different kinds of icons and see which ones get the most clicks. For example, it could be fun to see which colours or characters your users like best. Once you know this, you can make changes to your icon to fit.

Use screenshots of good quality

People only take 7 seconds to decide whether or not they want to download an app. The outlook and appearance of your app store page is a very important factors in their decision, and high-quality screenshots will make a big difference.

In fact, they are said to be the second most important factor for getting people to download your app (second only to your App Rating).

You should make good use of the space on your screenshots and highlight your app’s best features and most interesting parts. There are a lot of tools, like Figma, MockUPhone, and AppLaunchpad, that can help you make screenshots of your app that look great.

Prepare an app preview video

Eighty-five per cent of people who use the internet in the US watch videos online and more than half of all videos are watched on mobile devices. You can use video on your App Store page to give potential users a better idea of what your app has to offer.

App Previews in the iOS App Store let you post 30-second videos that show what your app can do and how it can help people. You can only show recordings of the in-app experience, so make sure your mobile app UX looks good and matches what your potential audience is looking for! This App Store Optimization method will help your App Store page convert more because it has useful information.

App ratings and reviews

Getting positive feedback from your users is an important part of optimizing your app for the App Store. Both stores pay attention to what people say about your app and how they rate it.

The more stars your app gets, the more relevant the stores think it is, ranking it higher.

Potential users like to see that developers care about what users say and take their requests for new features into account. Also, 80% of mobile users read at least one review of an app before they download it. Because of this, it is also important to respond to reviews.

How do I get reviews of my app?

Users usually leave reviews for apps they really like. But you can also tell them to do that from within the app. If you have a game, asking for a review after a user beats a level is a good time. For example, you can ask for a review up to three times a year on iOS. But be careful, because you could get in trouble if you try too hard.

Use app store analytics

There are a number of powerful app store analytics tools that can help your mobile marketing strategy, just like Google Analytics can help you market your website. You’ll be able to see how your app compares to others and improve your store ranking accordingly.

AppAnnie, Sensor Tower, Appfigures, AppRankCorner, Appstatics, Appnique, APPlyzer, Tune, and many others are just a few examples.

These app analytics tools are helpful because they give you hard data about all kinds of measurements related to your app. They can tell you what you’re doing wrong when you try to market your app and what you could do to improve your app store ranking, among other things.

App listing and localization

Now that your app listing and screenshots are ready, it’s time to move on. You probably did all of that for English because you thought that was the language most people looked for apps in, right?

Well, that’s not completely true.

If you want your app or game to be used all over the world, you’ll need to make changes to make it more appealing to the target geo-market. The process of doing this is called “localization.” Metadata, keywords, and screenshots that you already have can be translated into other languages. You don’t have to start over because of this.

Why is it important to localize an app?

With localization, you can make your apps easier to find in app stores and reach more people. Basically, you make your app available to people who search in their language. When you show your app to more people, you may get more downloads and make more money.

Users trust an app that is written in their native language more, so they are more likely to download it.


If you want to have the best app with lots of downloads, visibility, and the potential to generate more money, you need to pay close attention to your App Store Optimization strategy. Even though Apple and Google don’t talk about how they rank apps, it is known that certain things will help your app rank higher.

One thing to keep in mind is that a lot of this depends on having a good app to start with.

If you already have an app, make sure the user experience (UX) is fast and smooth, and keep it up to date and in good shape. This will lead to good reviews, which are a factor in ranking. We believe that the tips we shared in this post will help you get your app noticed.

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