Campaign Cash-Flow Reporting

What is your marketing actually worth? Campaign cash-flow reporting connects your campaigns to meetings, signed deals and paid invoices, and shows when your marketing pays back. We also help you set a marketing budget based on your sales forecast, so budget decisions rest on numbers rather than guesswork.

Who it is for

This service is for B2B companies that want to see marketing ROI in the same terms as the rest of the business. It suits management teams and CFOs who are asked to approve marketing budgets, and marketing teams who need to show what their work brings in. It works for companies already selling in the Nordics as well as those building a new pipeline in the region.

What we measure

• Cost per booked meeting, per channel and campaign
• How many meetings it takes to win one customer
• The time from first contact to signed deal, and from signed deal to payment
• Revenue and paid revenue per channel
• When each campaign is expected to pay back

How it works

1. Map your data

We look at where your data lives today: ad platforms, website, booking tool, CRM and accounting system. Most companies already have the data they need. It is just not connected.

2. Connect the chain

We set up tracking so that each booked meeting carries its source, and match deals and invoices back to the campaigns that started them.

3. Build the budget from your forecast

Based on your sales target, average deal size and conversion rates, we calculate the meetings, leads and marketing budget needed to reach the target. We add a month-by-month cash-flow view, so you can see how much cash the plan ties up and when it is expected to pay back.

4. Report and adjust

You receive regular reports on meetings, deals and paid revenue. We compare actual results with the plan and recommend adjustments as the year goes on.

What you get

• A marketing budget based on your sales forecast
• A cash-flow plan showing expected payback
• Regular reporting on marketing ROI, from click to paid invoice
• Clear recommendations on which channels to scale or cut

Frequently asked questions

Do we need new software?

Usually not. In most cases we connect the tools you already use. If something is missing, we explain the options before anything is bought.

How accurate is the forecast?

The first version rests partly on assumptions, and we say so clearly. As real results come in, the forecast becomes more precise.

Who sees the financial data?

Only the people you choose. We agree on access and data handling before we start.

Read more in our articles on setting a marketing budget from your sales forecast and measuring marketing from click to paid invoice.

Book an introductory meeting

Pick a time below for a short, free introductory meeting about your marketing ROI.