AI Search Optimisation
When business buyers ask ChatGPT, Gemini, Copilot or Perplexity about suppliers in your field, is your company part of the answer? AI search optimisation helps AI tools find, understand and trust information about your company, alongside traditional SEO.
Who it is for
AI search optimisation is for B2B companies whose buyers research online before they get in touch. It is especially relevant if you sell services or complex products, where buyers ask detailed questions before choosing a supplier. It works for companies in the Nordics as well as international companies that want Nordic buyers to find them.
What we help with
- Checking how the main AI tools describe your company and your competitors today
- Making your service pages clear and specific, so AI tools can summarise them correctly
- Content that answers the questions your buyers actually ask
- Technical basics such as speed, structure, structured data and crawler access
- Traditional SEO, which remains the foundation for both search engines and AI tools
How it works
1. Baseline check
We define a set of questions your buyers are likely to ask and check how the main AI tools answer them. Are you mentioned? Is the description correct? Which competitors appear instead?
2. Website and content review
We review your service pages and most important content, and identify what to clarify, add or restructure.
3. Improvements
We improve existing pages first, since that often gives the biggest gains. Then we add new content where there are gaps.
4. Follow-up
AI answers vary between tools and over time. We therefore track the trend regularly and adjust the plan.
What you get
- An overview of how AI tools describe your company today
- Clearer service pages and content that are easier to find and cite
- A plan for content that answers your buyers’ questions
- Regular follow-up on your visibility in AI search and traditional search
Frequently asked questions
Can you guarantee that AI tools will recommend us?
No. Nobody can guarantee how AI tools answer, and the tools change often. What we can do is make your company easier to find, understand and trust.
Is this different from SEO?
It builds on SEO but puts more weight on clear, specific content and on being mentioned in trusted sources. In practice, the two work best together.
How quickly will we see results?
It varies. Some improvements show up within weeks, while others take months. We follow the trend over time rather than single results.
Read more in our article on AI search visibility for B2B companies.
Book an introductory meeting
Pick a time below for a short, free introductory meeting about your visibility in AI search.