Campaign Audit

Are your campaigns producing meetings and customers, or just clicks? A campaign audit gives you a clear answer. We review your current marketing, from ad accounts and tracking to booking and follow-up, and show you what works, what wastes money and what to fix first.

Who the campaign audit is for

The campaign audit is for B2B companies that win customers through meetings and already spend money on marketing. It suits companies established in the Nordics as well as companies entering the region, who want to know whether their campaigns are set up for Nordic buyers.

It is particularly useful if:

• You run campaigns on LinkedIn, Google or Meta but cannot see which ones lead to meetings
• Your platform reports and your sales figures tell different stories
• You are unsure whether your tracking and cookie consent are set up correctly
• You are about to increase your budget and want to know where to put it

What we look at

A campaign audit covers the whole chain from first click to booked meeting:

• Campaign structure, targeting and messages on each platform
• Conversion tracking, server-side tracking and consent handling
• Landing pages, forms and booking flow
• How leads and meetings are recorded in your CRM
• Which campaigns appear to spend money without a measurable result

How the campaign audit works

1. Introductory meeting

We talk about your goals, target group and current marketing, and agree on what the audit should cover.

2. Access and review

You give us read access to the relevant platforms and tools. We then review the setup, the data and the results.

3. Findings and plan

We present what we found in plain language, with a prioritised list of improvements. Some fixes take an afternoon. Others need more planning.

4. Implementation, if you want it

You can implement the plan yourself, or we can do it for you and follow up on the results.

What you get

• A clear overview of how your campaigns perform, measured on meetings rather than clicks
• An assessment of your tracking and consent setup
• A prioritised list of improvements with expected impact
• Recommendations on where to move budget

Frequently asked questions

How long does a campaign audit take?

It depends on the number of platforms and campaigns. We agree on scope and timing in the introductory meeting.

Do we need to change agency or tools?

No. The audit works with the tools and partners you already have. Many improvements can be made within your current setup.

Will you need access to our accounts?

Yes, read access to the relevant platforms. We do not change anything without your approval.

To learn more about measuring campaigns all the way to paid invoices, read our article From click to paid invoice.

Book an introductory meeting

Pick a time below for a short, free introductory meeting about your campaigns.